BIG WHEELBARROW AND GRUBTUBS WILL VIE FOR A PRIZE DURING THIS YEAR'S SXSW
BY MEGAN KIMBLE | Austin Monthly
People don’t pay enough attention to how food gets from one place to another. That’s the premise behind Food+City, an Austin-based nonprofit working to improve how we feed cities. “The food supply chain is really hidden from the consumer,” says Cole Leslie, a communications specialist at Food+City. “It’s hidden in plain sight.”
Food+City was founded in 2012 to support entrepreneurs developing solutions in food transportation, logistics, and storage, with a focus on technology over products. In addition to publishing a biannual magazine, Food+City sponsors a yearly prize to inspire change in food logistics, awarded this month at South by Southwest for the first time. After receiving 90 applications from companies in 14 different countries, Food+City invited 15 finalists to SXSW for the chance to win up to $50,000 in cash and business development services. Two Austin-based companies are finalists, and they’ve been honing their pitches.